Brazil, brazil black women, brazil indigenous women, brazil traditions, Brazil women, dark skinned people, discrimination, domestic workers, empowering women, ethnic diversity, gender, gender equality, human rights, identity women, images of women, low wages, metered, mulatto women, poverty, racial discrimination, self-esteem, traditions, women advocacy, women and conflict, women and girls, women consumers, women empowerment, women in development, Women in the Media, women seen in ads, women seen on television, women's advocacy, women's representation, women's rights, women's rights organization
- Carla Vilas Boas is of mixed-race descent – African, European and indigenous – like a majority of the population of Brazil. But she spends hours straightening her hair, trying to look more like the blond, blue-eyed women she sees in the mirror of television.
The 32-year-old domestic worker acknowledges that Brazil’s popular telenovelas have started to include characters like her – people from the country’s favelas or shantytowns, who work long workdays for low wages.
“In an ad for margarine we don’t see black women or happy black families. But in the area of cosmetics we’re starting to see a change,” Vidal said . . .