Dominic Basulto – Washington Post – Monday, 01 July 2013 (originally published 25 Jun)
We are witnessing a broad-scale reconfiguration of American society based on gender. That means the biggest disruption ahead may not be technological — it could very well be social and cultural.
Consider the evidence: a record-breaking number of women are now the breadwinners in their families, while the number of men becoming stay-at-home dads and primary caregivers continues to climb. Is this the tragic demise of traditional hunter-gatherer society, or a huge opportunity for the next generation of technology start-ups?
Instead of spending weekends tinkering on cars in their garage, men might instead spend this time tinkering on their computers in the hunt for a better way to care for their family members. A more techno-centric approach to caregiving would seem to open the door to new types of online experiences for health-care management. It would also seem to create opportunities for next-generation employment sites such as TaskRabbit, which would use technology to track down the third-party caregivers who can perform the personal care “tasks” formerly performed almost exclusively by women . . .