When [US] women are the breadwinners and men are the caregivers, how will innovation change?

Dominic Basulto – Washington Post – Monday, 01 July 2013 (originally published 25 Jun)

Male caregiver
Writer and stay-at-home dad Chris Illuminati, 33, sits with his one-year-old son Evan in their Lawrenceville, N.J., home Thursday, March 10, 2011. Illuminati said he had depression symptoms starting when his son was about 4 months old. Image: AP/Mel Evans

We are witnessing a broad-scale reconfiguration of American society based on gender. That means the biggest disruption ahead may not be technological — it could very well be social and cultural.

Consider the evidence: a record-breaking number of women are now the breadwinners in their families, while the number of men becoming stay-at-home dads and primary caregivers continues to climb. Is this the tragic demise of traditional hunter-gatherer society, or a huge opportunity for the next generation of technology start-ups?

Instead of spending weekends tinkering on cars in their garage, men might instead spend this time tinkering on their computers in the hunt for a better way to care for their family members. A more techno-centric approach to caregiving would seem to open the door to new types of online experiences for health-care management. It would also seem to create opportunities for next-generation employment sites such as TaskRabbit, which would use technology to track down the third-party caregivers who can perform the personal care “tasks” formerly performed almost exclusively by women . . .

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