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Amy Robach and Nadine Shubailat – ABC News – Wednesday, 02 July 2014 (originally published 01 Jul)

Young girl with hand raised

LeanIn.Org teamed up with Getty Images to form a curated photo library called the Lean In Collection that features powerful images of women, girls and families. Images: Getty Leanin Collection

It is said, “A picture is worth a thousand words.” Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org, agrees for she has launched a crusade to change images of girls and women used in advertising. In February, LeanIn.Org teamed up with Getty Images, one of the world’s leading creators and distributor of still imagery and footage, to form a curated photo library called the Lean In Collection that features powerful images of women, girls and families.

Sandberg, in an interview with ABC News anchor Amy Robach, said “this has endless endless opportunities to change the perception of women,” explaining that a “huge percentage” of images that we view on a daily bases come from marketing.

The Lean In Collection per Sandberg does not include women posed in sexy business suits and fishnet stockings, climbing ladders in red-soled stilettos. Nor do they show a harried working woman about to leave her house with a crying anxious baby clinging to her . . .

. . . read complete article . . .

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