[Australia] Workplace Gender Equality Agency to send ‘Daughter Water’ to CEOs as part of pay equity campaign

Lauren Wilson – News.com.au – Monday, 29 September 2014

Helen Conway and baby at workplace
Make people think … the new campaign is not about naming and shaming, says Helen Conway. Image: Supplied

MORE than 3000 chief executives across the country will be sent a bottle of ‘Daughter Water’ as part of a radical campaign to raise awareness about the growing gender pay gap.

The Workplace Gender Equality Agency has seized on international research which indicates the pay disparity in an organisation begins to shrink when the boss has a daughter.

As part of its national pay equity campaign, to be launched today in Sydney, the statutory agency will dispatch specially designed bottles of ‘Daughter Water’ to the heads of more than 3000 companies who have not conducted an internal gender pay analysis . . .

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